Account-based engagement requires sales teams to have a deeper and richer understanding of their target companies. We’ve all been drilled on the importance of understanding our customers- their pain points, their goals, their motivations. But it’s important to remind ourselves that understanding target company dynamics also offers insights that can be used to personalize sales engagement, not to mention the possibility of uncovering whole new opportunities. Companies have adopted Twitter to engage directly with their customer-base as well to socialize their message with their respective audiences. Just scan a company’s Twitter feed and it’s readily apparent that there are a good deal of contextual insights that can be garnered from their tweets. 

The company dashboard gives sales teams visibility into accounts and the ability to coordinate and act on an intelligent account-based strategy across their entire organization. Twitter’s Smart Panel joins a growing list of companies including InsideView and Owler offering an embedded experience within the Salesloft company dashboard. Sellers working with Smart Panels improve efficiency by aggregating insights in a single location without the need to navigate between different applications.