Aligning contacts and companies across disparate integrations is difficult given fragmented data - Nucleus enables you to automatically smart match records while maintaining notifications of one-off close matches.  Nucleus keeps these links across platforms so you can have a full 360 view of your data, automate processes across your toolsets and maintain clean and accurate data.  Common processes like deduplication, data updates and imports are easily done in the platform while automated rule configuration allows for building out traditional data architecture.