Lift AI for Drift
The buyer intent intelligence technology that enables Drift users get an average of 9x more conversations to pipeline.
Description
Lift AI is a machine-learning model that is pre-trained on billions of data points to predict the likelihood of website visitors to convert into revenue (also known as "buyer intent").
The model detects the buyer intent of every visitor - both known and anonymous - in real-time based on their micro behaviors in real-time.
The opportunity this creates for your marketing and sales team is immense, as up to 70% of your website traffic is completely anonymous and is currently being missed.
Instead, Lift AI lets you extract value from 100% of your visitors - from known accounts to unknown visitors who could be converted into revenue with the right engagement at the right time.
Lift AI is a script of code that sits on your website to score each visitor, and it only takes a few minutes to install (you can do it yourself!).
The model detects the buyer intent of every visitor - both known and anonymous - in real-time based on their micro behaviors in real-time.
The opportunity this creates for your marketing and sales team is immense, as up to 70% of your website traffic is completely anonymous and is currently being missed.
Instead, Lift AI lets you extract value from 100% of your visitors - from known accounts to unknown visitors who could be converted into revenue with the right engagement at the right time.
Lift AI is a script of code that sits on your website to score each visitor, and it only takes a few minutes to install (you can do it yourself!).
Key benefits
1. Detect and Convert Hidden Buyers in Real-time: Lift AI’s machine learning algorithm analyzes website visitor behavior to provide a buyer intent score, updated in real-time as they navigate through the website. When integrated with Drift, you can set up playbooks to engage high intent visitors before they leave the website.
2. Engage With Hhigh Intent Accounts While On Your Website: The best time to engage buyers is while they’re on your website. Using Lift AI’s integration with Drift, you can set up playbooks to engage high intent visitors in real-time “in the moment”, while any high intent visitors that are missed with Drift are followed up within minutes in Salesloft.
3. Uncover Net New Leads: Lift AI’s buyer intent scores not only work with account-matched visitors, but completely anonymous visitors. When those high intent visitors are engaged through tools like Drift, they can be identified through the sales process and added to Salesloft.
2. Engage With Hhigh Intent Accounts While On Your Website: The best time to engage buyers is while they’re on your website. Using Lift AI’s integration with Drift, you can set up playbooks to engage high intent visitors in real-time “in the moment”, while any high intent visitors that are missed with Drift are followed up within minutes in Salesloft.
3. Uncover Net New Leads: Lift AI’s buyer intent scores not only work with account-matched visitors, but completely anonymous visitors. When those high intent visitors are engaged through tools like Drift, they can be identified through the sales process and added to Salesloft.
How It Works
Lift AI is a machine-learning intelligence that detects the buyer intent of website visitors based solely on their behavior in real-time.
Lift AI's model is pre-trained on billions of data points including millions of sales transactions to understand the typical behaviors that lead to conversion.
It scores each visitor's buyer intent with a number between 0-100, where 100 is high intent. Those scores are updated in real-time as the visitor navigates through the website and segmented into high, medium, and low intent.
Those scores can then be targeted in both Drift and Salesloft to execute playbooks.
Unlike other buyer intent signals, Lift AI's behavioral focus analyzes hundreds of signals rather than just a handful of hand-raising events like form fills and content downloads.
Lift AI's model is pre-trained on billions of data points including millions of sales transactions to understand the typical behaviors that lead to conversion.
It scores each visitor's buyer intent with a number between 0-100, where 100 is high intent. Those scores are updated in real-time as the visitor navigates through the website and segmented into high, medium, and low intent.
Those scores can then be targeted in both Drift and Salesloft to execute playbooks.
Unlike other buyer intent signals, Lift AI's behavioral focus analyzes hundreds of signals rather than just a handful of hand-raising events like form fills and content downloads.
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Setup
Setting up Lift AI for Drift is simple.
- For those new to Lift AI: Install the Lift AI script on your website (see here for details).
- For new and existing users: Authorize the API integration with Drift (Salesloft) for real-time data synchronization (see here for details).
- Expect to see buyer intent scores within minutes of installation.
