Lift AI

Detect hidden buyers on your website in real-time based entirely on their behavioral buyer intent, then follow up with them in Salesloft.

Description

Lift AI accurately detects hidden buyers on your website based on their real-time behavioral signals, which enables Salesloft customers to prioritize sales follow-up with them within minutes of leaving the website.

Key benefits

Trigger outbound Plays and Cadences in Salesloft and Rhythm for high intent visitors within minutes of them leaving your website, while the opportunity is still hot.

This increases sales team efficiency, conversions, and revenue.

Lift A’s behavioral-based Website Buyer Intent Scores integrate seamlessly with Salesloft and Rhythm to help in 3 key areas:

Prioritize sales team cadences and tasks for high intent individuals within minutes of them leaving the website, while the opportunity is hot.
Personalize outreach and messaging for each individual based on the most up-to-date Lift AI buyer intent score.
Gain real-time insights into account intent based on individual behavior that’s constantly updating, helping sales teams maximize their time throughout the day.

Lift AI’s case studies and customer results show that sales teams can increase sales efficiency by as much as 11.6x when targeting individuals within accounts that demonstrate high Website Buyer Intent.

How It Works

Lift AI is a machine learning tool that analyzes the micro behaviors of website visitors in real-time. The model is pre-trained on billions of data points and millions of sales transactions to accurately understand what behaviors typically lead to conversion.

As each website visitor navigates through your website, Lift AI scores their "website buyer intent" between 0-100, where 0 is low intent and 100 is high intent.

This is a far more sophisticated model than traditional buyer intent signals such as pricing page views, content downloads, or form fills. Instead, Lift AI analyzes hundreds of signals, the order of those signals, the cross-referencing of those signals, and eliminates both human and co-occurrence bias from its calculation.

Those buyer intent scores are then captured for each and every visitor (even if they're anonymous), and when there is an account match for a visitor that score is automatically passed into Salesloft through the integration within minutes of that visitor being inactive on the website.

New! With Lift AI's integration with Rhymth, Salesloft customers can use Lift AI Website Buyer Intent Scores to set up Plays and Cadences for high intent individuals or accounts, capitalizing on potential buyers within minutes of them being on the website!

Features

Introducing Lift AI and Rhythm

Lift AI comes with 6 pre-defined Plays in Salesloft that must be enabled in order to trigger Team Cadences or Tasks.

These Plays are configured based on the highest or average buyer intent level of an individual or account respectively. When combined with Rhythm, your sales team can spend their time following up with the best possible leads at any given moment based on the most recent, most accurate buyer intent signal on hand - Website Buyer Intent.

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Setup

Getting Started:

Lift AI itself is a simple script of code installed on your website that begins scoring visitors instantly, without any need for model training.

Enable the API integration with Salesloft for real-time data synchronization. Under the Integration tab in Salesloft, click on "Enable Our Integration"
If you have an existing Lift AI account, you can click "Connect Account". If you are new to Lift AI, you can sign up free here which will then allow you to install the Lift AI script on your website.
Expect to see buyer intent scores and enriched account information within minutes of setup.

FAQ

How does Lift AI determine buyer intent?

Lift AI analyzes hundreds of micro-behaviors for each visitor on your website to calculate a buyer intent score between 0-100 as they navigate, which is then shared in real-time via the API integration with Salesloft. Lift AI's view of buyer intent is based solely on complex visitor behavior, rather than just a handful of hand-raising signals. The scores are calculated using a pre-trained maching learning model with high accuracy.

What makes Lift AI buyer intent different to other intent?

Lift AI is the only Website Buyer Intent technology that analyzes “micro behaviors” in real-time. While other intent tools may look at a handful of website signals such as pricing page visits and content downloads, Lift AI’s machine learning capabilities allow it to decipher intent at a far more detailed and nuanced level. For example, Lift AI studies have shown that an average of 88% of buyers don’t visit your pricing page, yet many intent tools construe that page view as high intent. That’s because Lift AI is pre-trained to understand what a buyer pattern looks like outside of singular milestone events.

Do I need to train Lift AI’s machine learning model?

No, Lift AI is pre-trained out-of-the-box to predict the buyer intent of website visitors. The model was trained on billions of data points to understand what the profile and patterns of buyers are compared to non-buyers, and is able to use that foundation of training to uncover buyers on your website.

What do I need to do to integrate Lift AI with Salesloft?

Sign into your Salesloft account and click on the Integration tab to find the Lift AI application (Lift AI Website Buyer Intent). Click Enable to be directed to our integration page to sign in to your existing Lift AI account or sign up for a new one (it’s free to sign up).

How quickly can I see results from using Lift AI with Salesloft?

Lift AI begins scoring website visitors immediately. Once the connection with Salesloft is complete, you can start seeing enhanced lead prioritization and engagement within minutes.