Informa TechTarget
Stop wasting time on cold outreach—focus your sales team on prospects who are already interested in what you sell and fuel the timely and relevant outreach required to connect and convert. Informa TechTarget helps Salesloft customers turn intent signals into sales conversations with active buyers who actually respond.
Description
Fuel Timely and Relevant Engagement with Active, Permissioned Contacts
Roughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Stop wasting time on cold outreach—Informa TechTarget empowers your team to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create pipeline, and accelerate deal velocity.
Roughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Stop wasting time on cold outreach—Informa TechTarget empowers your team to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create pipeline, and accelerate deal velocity.
Contacts who are actively researching relevant topics are 13x more likely to click on an email and 5x more likely to respond to a call than cold contacts.Â
Informa TechTarget continuously identifies new contacts from in-market accounts who are researching relevant topics across our network. These aren't just any contacts – they're permissioned buyers who can be contacted by email and phone. By automatically adding these Active Prospects into topically aligned Salesloft cadences, your sellers can take immediate and relevant action on in-market buyers, helping them get into deals earlier.
Why is Informa TechTarget’s intent data different?
Buyers rely on our authoritative content to inform their research journey. We capture 1M+ daily intent signals as our audience of 50M+ B2B professionals engages with content across our network of 220+ research destinations. That’s why our intent data is the most precise in B2B tech--and why it’s only available from us.
Informa TechTarget was recently named a Leader and a Customer Favorite in The Forrester Waveâ„¢ Intent Providers for B2B, Q1 2025.
Informa TechTarget was recently named a Leader and a Customer Favorite in The Forrester Waveâ„¢ Intent Providers for B2B, Q1 2025.
Key benefits
- Uncover active buying groups with our precise, person-level intent data Â
- Fuel cadences with permissioned contacts who are 13x more responsive Â
- Arm sellers with buyer insights to personalize every touchpoint
How It Works
- Streamline workflows between Priority Engine, Informa TechTarget’s purchase intent data platform, and Salesloft to maximize sales efficiency
- Instantly add Active Prospects directly into relevant Salesloft cadences with one clickÂ
- Automatically export Active Prospects to topically aligned Salesloft cadences on a weekly basis
Features
Automated Bulk Exports
Automatically deliver Active Prospects who meet topic and job role criteria to a topically aligned Salesloft cadence on a weekly basis
One-Click Add to Cadence
Immediately add one or more Active Prospects from Priority Engine Sales directly to a relevant Salesloft cadence with the click of a button
Media
Setup
For documentation on the Priority Engine + Salesloft integration, please see our knowledge base article.
FAQ
Customers must have both a Priority Engine Sales subscription and a Salesloft license to utilize the integration.Â
