It’s widely recognised that B2B organisations need to adopt more efficient strategies to identify their target customers, approach the best contacts and increase their revenue growth. Typically, they spend approximately 60% of resources generating B2B leads that result in conversion rates of less than 1%.

Why are the costs so high and the conversion so low? The answer is simple: data. Data starts to go out of date as soon as it hits the CRM. Every day, people change jobs, are promoted or move companies. Businesses change over time. They merge or are acquired, change their company name or location. In the worst case scenario, incorrect or obsolete data leads to lost sales opportunities and wasted resources.

James Isilay, Cognism’s co-founder and CEO, recognised this and set about creating a present-day solution. His concept was to use recent technology developments in the field of AI to tackle traditional database flaws. The result is Cognism - a pioneering blend of intelligent technology and human ingenuity, that supplies real-time data, analytics and support to maximise revenue generation for B2B sales and B2B marketing teams.

Delivered as a software service (SaaS), with our unique data asset and patented Revenue AI engine, Cognism uses artificial intelligence and machine learning to enrich CRM records, identify customer trends and stream leads into the funnel. Our transformative solutions are proven to help B2B organisations visualise, identify and engage their next greatest opportunity.